As a brand that has been closely working with children for the past six years, we realize that it’s our moral duty to inculcate social responsibility in children. With an aim to raise a socially responsible generation, we launched Flinto Change-Makers in June 2019.
Through extensive research and outreach, our R&D team has discovered that the most complex concepts can be simplified and made habitual through games and activities.
We aspire to create lasting impacts on children in the fundamental years by building transformative play experiences where children play and change the world for the better.
Our core R&D team has got panelists from different verticals like early education, psychology, humanities, etc. who work on different social issues like water scarcity, gender discrimination, child abuse to make them simple for children to understand through interesting games and activities.
A game that can change your child and change the world!
The 21-Day Water-Saver Game is the first edition of Flinto Change-Makers. We designed this simple game where children are encouraged to save water.
On a bigger picture, we aspire to raise a water-conscious generation and water-rich environment through this interesting game, and thereby, leave behind a greener Earth for the future generation.
According to the Composite Water Management Index (CWMI) report released by the Niti Aayog in 2018, 21 major cities (Delhi, Bengaluru, Chennai, Hyderabad and others) are racing to reach zero groundwater levels by 2020, affecting access for 100 million people.
The generation ahead needs to be apprised and taught about environmental sustainability and water conservation. Flintobox through its game, aims to inculcate awareness on water conservation in both parents and kids.
As a practical approach to change children’s attitude towards water, this engaging activity helps develop a lifelong habit of spending water judiciously. This activity focuses on habit formation behaviour through consistent positive reinforcement.
Be a part of Flinto’s Blue Revolution!
We delivered this game as a complimentary activity along with other skill-building activities that go in a regular Flintobox.
Our children are asked to follow a list of ten simple and easy water-saving hacks for 21 days. They get rewards like daily stars, aqua tokens, a water champ badge and a water saviour award for following these activities.
Parents monitor their children and encourage them to play this game for 21 days in a row. If they’re missing out before 21 days, they restart the game from day 1.
Based on the 21/90 rule, we believe that this becomes a lifelong habit for children. Here’s a step-by-step video guide on how to play this game. There’s also a downloadable version of this game online, that’s available for everyone (who are not our customers too).
Following these steps saves litres and litres of water collectively. On a larger picture, if every child using Flintobox follows these healthy water habits, we will be able to save up to 90 billion litres of water in a year.
Conclusion
Headquartered in Chennai, we have been delivering our activity boxes to over 10 lakh children across India over the past six years. Each and every activity is designed by our R&D centre which is India’s first and only early education research house. There are hundreds of child psychologists, pedagogy experts, game developers and material engineers behind each Flintobox.
With overwhelming positive responses from lakhs and lakhs of parents across India, we feel privileged to have this opportunity to make a change in this society. We would request everyone reading this to spread the word, save more water and encourage children, our future leaders, to save water for the next generations.
About Flintobox
Flintobox is a Chennai-based start-up that provides educational activity boxes for 2 to 12 year old children. Our activity boxes help parents engage their children at home in a fun and meaningful way. We help parents overcome new-age parenting challenges like lack of age-appropriate entertainment.
The role of early childhood education is remarkable and we understand its significance. Our activity kits have a wide range of educational themes and concepts with a focus on providing holistic growth in early childhood years.
